● Booking Q3 2026

Design that moves people.
Strategy that moves markets.

Craft & Root is a branding, web, and creative marketing studio for companies that refuse to blend in. We build brand systems and digital experiences that compound — in revenue, in loyalty, in the room.

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3 open studio slots
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Trusted by brands you already know
StarbucksHeinekenIntelligentsiaMicro KickboardFoursquareThe Surf LodgeEsther PerelThe Real DealGPX IntelligenceMetWestSchaller & WeberUnderwestStarbucksHeinekenIntelligentsiaMicro KickboardFoursquareThe Surf LodgeEsther PerelThe Real DealGPX IntelligenceMetWestSchaller & WeberUnderwest
0+
Brands Launched
0 yrs
Craft Behind Us
0%
Avg Revenue Lift
0 HQs
NYC · Tel Aviv
What we do

Six disciplines, one studio.

Strategy, identity, and execution under one roof. Senior craft on every engagement, no hand-offs to juniors.

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Branding & Identity

Strategy, naming, visual systems, and guidelines that make your company instantly recognizable — and impossible to copy.

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Web Design & Development

High-craft Next.js websites engineered for speed, search, and conversion. Every pixel earns its place.

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Creative Marketing

Top- and bottom-funnel campaigns, pitch decks, case studies, and content systems built to move markets.

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Brand Strategy

Positioning, narrative, and messaging architecture that turn vague intent into owned territory.

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Packaging & Print

Retail-ready packaging, editorial print, and tactile brand artifacts that reward a second look.

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SEO & CRO

Technical SEO, content strategy, and conversion rate optimization — the compounding engine behind every site we ship.

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Featured work

Work that earned its numbers.

SaaS
41%
ARR growth post-relaunch

Rewind — SaaS Rebrand

Repositioned a data protection platform with a brand system that grew ARR by 41% in 12 months.

Food & Beverage
26.7%
Retail sales increase

Intelligentsia — Packaging System

A modular packaging system for 40+ SKUs that unified the shelf and lifted retail sell-through.

SaaS / Logistics
15×
Enterprise lead growth

GPX Intelligence — B2B Rebrand

A full brand and website rebuild for an AI-powered supply chain platform, positioning them beyond tracking.

The process

Five steps. No mystery. No BS.

01

Discover

Stakeholder interviews, market deep-dive, competitive mapping. We arrive with a point of view, not a template.

02

Define

Positioning, narrative, and the strategic brief that every subsequent decision answers to.

03

Design

Identity, system, site. Three rounds, senior-led, no junior hand-offs mid-stream.

04

Deliver

Launch orchestration, guidelines, training, and the handoff packs your team actually uses.

05

Compound

Optional growth retainer: campaigns, CRO, and creative ops. Tied to outcomes you can measure.

Straightforward to work with. Excellent work. They sweat the details most agencies skip.

Kim Dazey
Marketing Lead, GPX Intelligence

A valuable part of getting us here. They read the market better than we did.

Joshua Surridge
CEO, NCX

True partnership. Beautiful designs. The kind of agency you keep.

Noa Olenik
Head of Growth, Rewind
Journal

Latest from the studio

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Ready to build something worth defending?

Tell us about your brand, your numbers, and what's in the way. We respond within one business day — no gatekeeping.

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