The studio

A studio, not an agency. Craft over churn. Root over reach.

Craft & Rootis a branding, web, and creative marketing studio founded in 2015. We build visual systems and digital experiences for companies that refuse to blend in — with a lean team of senior practitioners and a long list of brands we've stayed partnered with for years.

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Brands Launched
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Craft Behind Us
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Avg Revenue Lift
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NYC · Tel Aviv
Values

The five things we never compromise on.

01

Straightforward

We say what we mean. No agency theatre, no slide-deck fog.

02

Fair-priced

Transparent scopes, honest estimates. Premium craft without the predator markup.

03

Transparent

Shared Slack, shared dashboards, shared files. You see what we see.

04

Ethical

We turn down work that conflicts with clients we already serve — always.

05

Efficient

Senior people on the work, lean process, decisions in days not months.

Timeline

Eleven years of compounding craft.

2015

Studio founded

Two designers, one loft, a belief that craft still compounds.

2018

Tel Aviv studio opens

Second HQ, same standards — follow-the-sun creative operations.

2020

First Fortune-500 program

Global brand extensions shipped for a household name.

2023

120 brands launched

Portfolio expanded across SaaS, CPG, biotech, and hospitality.

2026

Growth-partner model

Retainers tied to client revenue and pipeline — skin in the game.

Studios

Two coasts. One standard.

Studio 01

New York

55 Water Street, 11th Floor
New York, NY 10041

Studio 02

Tel Aviv

Rothschild Blvd 22
Tel Aviv-Yafo 6688218

Client roster

Brands we've been lucky to help build.

Starbucks
Global brand extensions
Heineken
Campaign creative
Intelligentsia
Packaging system
Micro Kickboard
eCommerce rebuild
Foursquare
Product brand
The Surf Lodge
Hospitality identity
Esther Perel
Editorial site
The Real Deal
Publication redesign
GPX Intelligence
B2B rebrand + site
MetWest
Corporate identity
Schaller & Weber
Heritage refresh
Underwest
Retail brand

Think we'd be a good fit?

We're selective — three open slots a quarter. Tell us about your brand and your numbers, and we'll come back within a business day.

Start the conversation →